This instructional program class comprises any program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. These programs include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Marketing/marketing management, general

This instructional program class comprises any program that prepares individuals to provide direct retail services to hotel and motel clients and customers in a variety of settings. These programs include courses in the principles of hotel/motel operations, customer sales and assistance operations and techniques, telephone operations, and basic office management.

Tourism and travel services marketing operations

To work in advertising, marketing, and public relations in B.C., you may choose to earn the Accredited in Public Relations (APR) designation. Eligibility can be achieved after at least of five years of work experience and completion of the yearlong accreditation process.

Employment as an advertising or public relation manager additionally requires several years of related work experience.

Advertising and public relations managers

Marketing managers

To work in advertising, marketing, and public relations in B.C., you may choose to earn the Accredited in Public Relations (APR) designation. Eligibility can be achieved after at least of five years of work experience and completion of the yearlong accreditation process.

Advertising and public relations practitioners

Professional occupations in marketing

To work as an administrative officer in B.C., you may choose to earn the Canadian Certified Administrative Professional designation. The designation is earned by completing the Canadian Certified Administrative Professional (CCAP) program, for which you must be a member of the Association of Administrative Professionals (AAP).

Administrative officers

Retail and wholesale buyers

Marketing Diplomas

Marketing Certificates

The Event Marketing and Planning Foundations Associate Certificate gives you the hands-on training and knowledge in trade show marketing, sports marketing, catering planning, sustainable event operations, social media, and wedding planning. You can then use these skills to begin or advance your career in many areas of the industry, including corporate and shopping centre marketing departments, advertising agencies, nonprofits, sport and community events, entertainment, attractions, and much more.

 Event Marketing and Planning Foundations Associate Certificate

The Digital Marketing Foundations Associate Certificate gives you a structured framework to improve your digital marketing skills and enhance your ability to develop and execute digital marketing strategies to respond to the changing business environment. You'll take courses in marketing, social media and content, and more. 

Digital Marketing Foundations: Associate Certificate

The Associate Certificate in Digital Marketing Strategy is designed to provide students with a structured learning framework to improve their digital marketing understanding and skills and enhance their ability to develop and execute digital marketing strategies to respond to the changing business environment in British Columbia, Canada, and beyond.

Digital Marketing Strategy: Associate Certificate

The Event Marketing and Management Strategy Certificate will prepare you for a career in this fast paced industry. Based on curriculum jointly developed by industry and , you would learn about all areas of event production. The role of the event planner is to oversee and arrange every aspect of an event. The aim of the program is to develop professionals in the event management field that have the knowledge and skills to create and execute business meetings and events for organizations around the world. You will learn how to develop and deliver meetings and events using globally accredited sustainability standards.

Event Marketing and Management Strategy Certificate

The Marketing Management - Customer Relationship Marketing Associate Certificate is designed for individuals with degrees or diplomas in non-marketing fields who seek academic credentials and job-relevant skills in marketing. Gain expertise in managing customer relations in this part-time marketing program, applicable even to small businesses.

Marketing Management - Customer Relationship Marketing: Associate Certificate (Part-Time)

The Marketing Management - Entrepreneurship Associate Certificate focuses on creating, promoting, and managing a start-up company, growing a small business, or applying your innovative ideas in your current position. This program is ideal for you if you want to be prepared for the frontier of the new economy-entrepreneurship and self-employment. This program is also useful to you if you want to start your own business.

Marketing Management - Entrepreneurship: Associate Certificate (Part-time)

The Fundraising Management Associate Certificate is designed specially to give you a solid foundation of core skills in fundraising. This program is specially designed to reflect the changing trends and new directions of fundraising. You can build a solid understanding and set of skills needed for a career in fundraising. Fundraising Management courses may be applied towards a Certified Fundraising Executive (CFRE) designation.

Marketing Management - Fundraising Management: Associate Certificate (Part-time)

The Marketing Management - Marketing Communications Associate Certificate focuses on promotional strategies and campaigns, incorporate specific tactics such as event marketing, trade shows and corporate communications. You’ll also study traditional advertising, sales promotion and data base marketing for the most up-to-date skills you’ll need for jobs like marketing coordinator, salesperson, public relations manager and more.

Marketing Management - Marketing Communications: Associate Certificate (Part-Time)

The Public Relations Associate Certificate prepares you for a career in fundraising, legislative lobbying, cable TV, and many other areas. It gives you the essential skills you need in public relations in a flexible format. You’ll learn to work on diverse communications projects, public affairs, marketing communications, sales promotions, and be ready to begin or advance your career. In this program, you’ll work closely with industry professionals to develop a strong understanding of public relations and how you can use it in your own career. Some of your courses include digital branding, social media, effective public speaking, media relations, and live entertainment.

Marketing Management - Public Relations: Associate Certificate (Part-time)

The Marketing Management - Sales Skills Associate Certificate prepares you to begin or advance your career in sales in many different industries. Whether you’re just starting out or looking to advance in your existing position, upon graduation, you’ll develop a strong set of core competencies to help you achieve your career goals.

Marketing Management - Sales Skills: Associate Certificate (Part-time)

The Marketing Management Certificate offers courses designed to provide you with an understanding of all the elements of Marketing Management. Studies will include marketing planning, promotion, research, customer service and sales. In this program, you may tailor your program to focus on areas that are more relative to your area of work or personal interest.

Marketing Management: Certificate (Part-time)

The Media Techniques and Marketing Communications Certificate is for you if you are interested in a career of design, marketing, advertising and promotions. This program offers you courses with a specific focus on design, hands-on creative cloud software skills, and marketing knowledge for jobs like digital designers, marketing specialists, communication designers, and event planners.

Media Techniques and Marketing Communications: Certificate (Part-time)

The Tourism Marketing Citation provides the basics of sales and marketing and explore your interest with an elective in eco-tourism, hotels, events and more. If you don't have the admission requirements to enter the diploma or degree, this introductory program enables you get started on your tourism management studies while completing your academic upgrading. You'll learn the basics about the industry and how the different relationships between partners work. You'll also learn about the sales process and explore different marketing strategies. Once you've completed your upgrading you can ladder directly into the diploma or degree.

Tourism Marketing Citation

The Marketing Certificate will allow you to gain marketing and business knowledge that can be applied to various industries. You’ll develop skills in customer relations, selling, advertising, marketing research and management, and be qualified for entry-level marketing positions in a variety of businesses. You'll also learn how to devise marketing strategies, do market research and design promotional campaigns, as well as understand a variety of marketing techniques and know how to apply them to the latest trends in e-marketing, customer relationship management and corporate social responsibility. You'll additionally have the option to participate in the Business Internship Program.

Marketing Certificate

The Data and Marketing Analytics Certificate equips you with key industry applied techniques and approaches to become a strategic data-driven marketing or business analytics professional to enhance profitability while responding to customers’ needs. You will examine core data, marketing analytics and customer preferences to make better business decisions and focus on best practices to visualize and communicate results to stakeholders. The program is unique in that it builds on your work experience while directly applying your learnings to your current organization’s challenges and your career needs.

Data and Marketing Analytics Certificate (UBCV)

The Marketing and Sales Certificate provides grounding in math, business, marketing, professional selling, advertising, retail management, and public speaking to prepare you for the workplace or to ladder into a Bachelor of Business Administration with a foundation of applied knowledge and skills. Studying marketing and sales can lead to a career as a marketer, sales manager, copywriter, or entrepreneur.

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