The Micro-certificate in Crisis Communication for Public Relations Professionals is designed for communicators seeking to enhance their skills by providing them with the expertise to develop, implement and assess robust crisis communication plans.

Exploring crisis communication theories and real-world case studies, participants will learn to navigate the complexities of crisis preparation, craft narratives for tumultuous times, ready spokespersons, effectively engage with media and social platforms, and maneuver through the post-crisis landscapes. Graduates of this online micro-credential will emerge as resilient communicators, armed with the knowledge and skills to navigate and respond to crises.