The Bachelor of Business Administration (BBA) in Marketing offers a combination of business and marketing courses, work experience with local businesses, hands-on skills with industry-specific software and the flexibility to enter the marketing degree from multiple touch points. In your first two years, you’ll take core business and marketing courses that will give you a full picture of what a career in the marketing industry looks like. You’ll get to take courses in marketing research, promotional strategy, management essentials, buyer behaviour, a marketing practicum and more. Then in your final two years, you’ll choose an area of concentration. You'll also have the option to participate in the Business Internship program.