Overview
E-business Managers
This group performs some or all of the following duties:
Advertising managers
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
Marketing managers
Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
Public relations managers
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
E-business marketing managers
Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy.
Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization's online presence including public relations, communications, marketing, commercial activities and social media management.
Employment prospects
Annual salary
$60,170
$110,287
$200,530
Job openings
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Strong job outlook
British Columbia
2,437expected job openings (5-year forecast)
Education and training
Employment requirements
Advertising and public relations managers
A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
Marketing managers
Additional information
- Progression to senior management positions is possible with experience.
Certification requirements
Work Experience
- Work experience recommended
Post-secondary programs in B.C.
Explore programs related to this career offered at post-secondary institutions in B.C.