This program is designed to take you through the fundamentals of marketing. Learn how to apply these skills in the online marketing world and then develop communication planning strategies to support any organization. You will be guided through key marketing theories, concepts and principles, as well as their application in making sound marketing management decisions in a variety of industries. Learn about web-based business models, social media technologies and strategies, digital marketing trends and where a business should focus its digital marketing efforts. This overview will work to enhance the development of integrated marketing communication strategies. You will gain confidence in planning, developing key messages, using appropriate marketing communication tools and developing of key audience segments.